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About the Initiative

The LOVE YOUR COLON initiative was created to raise awareness about colorectal cancer with the hope of increasing screening around this disease. Love Your Colon believes that everyone—whether a health care provider, employer, payer or member of the community—plays an important part in this screening campaign. Colorectal cancer is the third leading cause of cancer deaths of both men and women1,2; however, it may be preventable and can be successfully treated if caught early through screening.3 Love Your Colon offers information and resources to help spread the word about these potentially life-saving tests and procedures.

Find out how you can make an impact. Roll over the sections below to learn more and access information and resources relevant to you.



  1. Cancer Facts & Figures 2014. Atlanta, GA: American Cancer Society; 2014. American Cancer Society Pub. No. 500813. American Cancer Society website. http://www.cancer.org/acs/groups/content/@research/documents/webcontent/acspc-042151.pdf. Accessed June 20, 2014.
  2. Colorectal cancer. American Cancer Society website. http://www.cancer.org/acs/groups/cid/documents/webcontent/003096-pdf.pdf. Accessed June 20, 2014.
  3. Basic information about colorectal cancer. Centers for Disease Control and Prevention website. http://www.cdc.gov/cancer/colorectal/basic_info/index.htm. Accessed June 20, 2014.