It's Time to Put Colorectal Cancer Behind Us

Screening Helps Save Lives

We Are Turning Awareness Into Action
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Colorectal cancer
is the 2nd leading cause
of cancer deaths

...when you look at cancers that affect both men and
women—about 50,000 deaths in 2017.1 Colorectal cancer
is preventable, detectable, and if found early, treatable.1

9 out of 10 people who have colorectal cancer will live for more than 5 years if they find it when it is still in an early stage

9 out of 10 people

who have colorectal cancer will live for more than 5 years if they find it when it is still in an early stage.1

Early treatment matters!

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About Love Your Colon

In 2011, Genentech, along with a community of doctors, researchers, pharmacists, cancer survivors, advocates, and health insurers in South Carolina launched Love Your Colon as a joint initiative. These groups came together to focus on promoting awareness of colorectal cancer and screening among people of all ages.

The Monarch Pilot Program was implemented through an independent physician association (Monarch HealthCare), in partnership with Genentech, with the goal of eliminating barriers to screening in targeted populations.

Just one year after the launch of the initiative, their efforts successfully boosted screening rates by nearly 20%*

by eliminating screening barriers, like preauthorization, offering testing options, and automatically sending fecal occult blood testing (FOBT) kits to nonresponders.2

*Versus the period prior to the Monarch Pilot Program's deployment.

Through the efforts

of Love Your Colon,

screening rates

increased by


for BlueCross BlueShield plan members of South Carolina in the first year of the initiative.3

The impact of Love Your Colon exceeded all expectations, and as demonstrated by HEDIS (the BlueCross Healthcare Effectiveness Data and Information Set), a recognized healthcare performance indicator, measures for screening compliance increased from 47% in 2011 to 68% in 2012.3

Love Your Colon - Helpful Resources

Helpful Resources

Download information on colorectal cancer and screening here:

Our Initial Partners

Here are some of the groups who helped with the successful start-up of Love Your Colon. Thank you!

  • BlueCross BlueShield - South Carolina
  • Center Cancer Research
  • CVS Caremark
  • Gibbs Cancer Center & Research Institute


  1. Cancer Facts & Figures 2017. Atlanta, GA: American Cancer Society; 2017. American Cancer Society Pub. No. 500817. Accessed January 22, 2018.
  2. Sinha M. Improving Patient Engagement Boosts Colorectal Cancer Screening Rates. CAPG Health. 2017;11(2):30-31,48.
  3. Eliza Corporation and BlueCross BlueShield of South Carolina drive awareness and healthier behavior to increase colorectal screenings by 45 percent [press release]. Danvers, MA: Eliza Corporation; September 2012. Accessed January 22, 2018.