Every Patient Is Different

When developing best practices for talking with patients about colorectal cancer screening, it is important to recognize that certain patient populations may have additional concerns or barriers to getting screened.

Socioeconomic and Psychosocial Barriers

Barriers to consider that may prevent some people from getting screened may include language, age, and social circumstances. One study reported 4 main barriers among a group of ethnically and linguistically diverse people who received care at community health centers in the Boston area.1

Low-income and low-education levels spanned the diverse group and may be responsible for these underlying barriers to screening.1

4 barriers to screening

 

Distrust of
doctors

 

No HCP
recommendation

 

Lack of
symptoms

 

Fatalistic beliefs
about cancer

Additionally, unmarried people were less likely to adhere to colorectal cancer screening recommendations.2 And, in a survey of men and women aged 50 years and older, 18% cited BEING TOO BUSY as their primary reason for not getting screened.3

Additional barriers preventing people from undergoing colorectal cancer screening

 

Unmarried status

 

Lack of time

Race/Ethnicity Considerations

Although colorectal cancer affects men and women of all ages and races/ethnicities, the incidence and mortality rates of colorectal cancer are higher in African Americans compared with rates in other races.4 This may be in part because fewer African Americans get screened.4

Number of New Cases of Colorectal Cancer by Race/Ethnicity and Sex5

Overcoming Patient BarriersNumber of New Cases of Colorectal Cancer by Race/Ethnicity and Gender

Counseling Techniques to Try

Some things to keep in mind when having a conversation about colorectal cancer screening with your patients:

  • Patients may not be comfortable initiating this conversation, so health care providers may need to start the discussion and encourage patients’ questions
  • Even patients who agree that screening is important may delay making their appointments and may need additional reminders
  • If referred to a gastroenterologist for these procedures, patients may not think to send information back to their primary care physician. Your staff may need to reach out to the specialist's office to ensure that appointments are made and results are received
  • It may be helpful to acknowledge your patients' fears about certain screening tests, especially as the day of the procedure approaches
  • Patients may not know that colorectal cancer may be prevented through regular screenings or that during a colonoscopy precancerous polyps may be identified and removed6
  • Patients may not be aware of how frequently they should repeat the screening procedure

What Else Can I Do to Increase Screening Rates?

Although many physicians discuss cancer screening recommendations during annual checkups, this approach will not reach all the patients in the practice who need screening.

Instead, take a “global” or “opportunistic” approach and recommend screening during all types of visits. This may help to increase the number of patients who get a screening test. There are also opportunities throughout the year to remind patients to schedule a screening:

Happy Birthday - reminder card
  • Send a Happy Birthday and reminder card, text, or e-mail on a patient’s 50th birthday or every 10 years as needed
    • If your office utilizes electronic medical records, there may be an automatic communications feature
Checklist
  • Create age-related preventive service checklists to keep in patients’ charts
    • Give patients a copy of the checklist to increase their awareness
Colorectal Cancer Awareness Month
  • Send a message in March, which is Colorectal Cancer Awareness Month
    • Consider a tie-in with the March Madness basketball tournament; make it fun and create a game to alleviate embarrassment
    • Consider other reminders around holidays or events throughout the year, such as Christmas (give yourself a gift!) or Valentine’s Day (a perfect day to love your colon!)
Community Organizations
  • Leverage community organizations to send out additional reminders

You Can Ensure That Your Patients Follow Your Recommendations

Learn More

References

  1. Lasser KE, Ayanian JZ, Fletcher RH, Good MJ. Barriers to colorectal cancer screening in community health centers: a qualitative study. BMC Fam Pract. 2008;9:15.
  2. Hudson SV, Ferrante JM, Ohman-Strickland P, et al. Physician recommendation and patient adherence for colorectal cancer screening. J Am Board Fam Med. 2012;25:782-791.
  3. Colon Cancer Alliance. Closing the Gap in Colon Cancer Screening. Results of a National Telephone Survey. June 2011.
  4. Cancer Facts & Figures for African Americans 2016-2018. Atlanta, GA: American Cancer Society; 2016. American Cancer Society Pub. No. 861416. American Cancer Society website. http://www.cancer.org/acs/groups/content/@editorial/documents/document/acspc-047403.pdf. Accessed November 11, 2016.
  5. SEER Stat Facts: Colon and Rectum Cancer. National Cancer Institute website. https://seer.cancer.gov/statfacts/html/colorect.html. Accessed January 23, 2017.
  6. Colorectal cancer screening: basic fact sheet. Centers for Disease Control and Prevention website. https://www.cdc.gov/cancer/colorectal/pdf/basic_fs_eng_color.pdf. Accessed February 25, 2017.